Sony Rolly Continues to Provoke Headscratching

rolly_sound.jpg

The Sony Rolly MP3 device will be out soonish in Japan, so start rubbing olive oil into your cheeks and chewing raw latex right from the tree to prepare your face for the beatific smirk and painfully clenched body that the tiny rolling speaker provokes in even models paid to appear entertained.

I don't want to penalize a company for doing a project that's just whimsical and for fun, but it's hard not to look at the Sony Rolly MP3 player in this new video and wonder how this little rolling, flapping sound thing made it out of the lab and onto shelves. I think Gadget Lab nails it when they call it a "Big Mouth Billy Bass crossed with a Wii," although I'd lean more heavily on the former than the latter.

Oh, yeah: Sony has announced the Rolly is going to be $350 and come with a meager 1GB of storage.

Product Page (Google Translated from Japanese to English) [Sony.jp/Google via Gadget Lab]


Discussion

Take a look at this

I think it's kinda cool. It makes me want my Teddy Ruxpin back real bad. It would be a great toy for kids, if not or the insane price. I feel like I could get something similar at target in the toy department for 50-75 bucks. But, again, I would totally buy one if the price wasn't ridic.

Take a look at this
#2 posted by Anonymous , September 10, 2007 7:34 AM

that's the first time I've watched the video for the rolly.

A lot of it is the horrible song, but less than 1/2way through and I was visualizing a rolly ducking and dodging in the middle of a robot battle ground with badass bots trying to hunt it down and kill it, playing that song the whole time.

Take a look at this
#3 posted by Anonymous , September 10, 2007 9:12 AM

This is the first time I watched the actual video footage, and I have to say... They can make weird crap like this for the commercial market and they can't mass produce the keepon?

I guess is more of a case that they won't.

oh god why won't they mass produce the keepon?

Take a look at this

Ha. That was my first thought, too. I want more Keepon!

Take a look at this

Kind of ironic that Sony is coming out with this so near the 50th anniversary of the Edsel... another commercial product that had people going WTF?

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#6 posted by Anonymous , September 10, 2007 12:09 PM

Yes, the price is ridiculous but so was $600 or whatever it was for the iPhone. People still shell out $350 for an 80gb iPod, or $250 for the 30gb (which I myself just did because somebody stole my old 30gb, dagnabbit! grrr...).

Sony's done this before, with the Aibos. And I still kick myself that I didn't have the money in time to get one brand new!

It's cute and it dances to music. So what? People will buy it for the "aaawwww" factor, same as they would for the Keepon when/if it's ever made available. I wouldn't mind having one of these. And anyway, the price will come down.


Tilt
hb88@bellsouth.net

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I guess there aren't as many Gundam fans on the Internet as I thought. Everyone is confused as to what this thing is, and it is clearly just another step towards a fully functional Haro.

Take a look at this
#8 posted by Anonymous , September 10, 2007 10:55 PM

They could charge 350 for a Keepon with only 1GB of memore, but instead we get this, a disco roomba.

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