Video: Fantastic Hearing Aid Packaging from Widex

Core77 highlights this stupendously clever bit of packaging from Goodmorning Technology, used in the package of hearing aids from Widex. As the inner box is removed from the outer sleeve it makes the sound waves appear to move. Even better, it's a real sound wave of Widex's slogan, "High Definition Hearing." Tré slique.

Widex hearing aids packaging by Goodmorning Technology [Core77]

[#1 posted by pork musket , September 10, 2007 9:43 AM]

I don't get it, why would a static soundwave move? Call me crazy but when I buy a product I'd rather have a small cost savings than a fancy box lid that I'm gonna throw out anyway.

[#2 posted by Joel Johnson , September 10, 2007 10:14 AM]

You're crazy.

[#3 posted by strider_mt2k , September 10, 2007 11:04 AM]

What, they couldn't make it SAY that when the box is being opened?

Now THAT would be something!

(something hideously wasteful, but something)

[#4 posted by Joel Johnson , September 10, 2007 11:20 AM]

I think making a box that contains hearing aids say something might be a little cruel.

[#5 posted by strider_mt2k , September 10, 2007 12:16 PM]

They don't put products for the blind in plain boxes, do they?

They could use it as a way to get the recipient to put the thing on and learn to use it. You know, to learn what it was the stupid box was trying to say!

I dunno.

[#6 posted by Anonymous , September 21, 2007 6:55 AM]

@Musket Do you know anything about marketing? Widex is one of the leading manufacturers of high quality hearing aid products in the world.

What you are saying, is like saying you don't want the nice bag and box when you buy a pair of Gucci sunglasses, or you don't appreciate the fact, that Apple use so much time to make a really nice box for your new Macbook Pro.

When you buy a high quality and expensive product as an investment, you expect high quality all the way.

Futhermore; this package is not even that expensive. It is a piece of plastic and one ordinary box with silver print. It is the clever way of using these simple materials combined, which gives it this cool effect. Money saved, people impressed....
Win win situation.