While fishing lures can be beautiful bits of craft, most of the really well made ones sit in frames on walls or attached to fishing hats. You don't just throw those sort of things out into the water, where chances are good they'll end up snagged on roots or in the belly of a feisty trout.
But because man's never seen a lily he couldn't gild, MacDaddy's Finish Lures will sell you solid gold and diamond crusted fishing lures, as well as flies with real jewels attached. They even claim to have created the "Million Dollar Lure," covered with 3 pounds of gold and platinum holding 100 carats of diamonds and rubies. It's obviously just a promotional stunt, but considering it's being used to sell cheaper, but equally wasteful goods, I hope anyone who catches a fish with one of these chokes on a bone.
Company Page [MacDaddysFishingLures.com]