Norton Fighter, the Japanese Anti-Virus Superhero

Posted by Joel Johnson, October 5, 2007 5:37 AM | permalink

Norton's new campaign in Japan includes the new "Norton Fighter" character fighting ninja-like virus bad guys. More than just commercials, they're running little skits in Akihabara. Unlike American costumed marketing weirdoes, these guys actually get into it, creating something between Power Rangers and interpretive dance.

Japan Probe, bless them, shot a lot of video of the campaign, including the live sketch embedded above.

Norton Fighter: The Antivirus Superhero [JapanProbe.com]

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Discussion

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#1 posted by Ben Popken

, October 5, 2007 5:58 AM

This brightened my morning. American guerrilla marketing outfits seem to only hire people whose greatest talent is standing around thinking about how they would rather be at a bar right now.

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#2 posted by Anonymous , October 8, 2007 11:40 AM

There's not many things better than the random breakdancing that occurs in the middle of the skit.