Video: T-Mobile Sidekick Commercial feat. Of Montreal

It’s really not much of a commercial, but I have a real soft spot for the band featured, Of Montreal. If nothing else, share in my amusement that the barely-there snippet of music at the end clips off right before the phrase “I guess it would be nice to give my heart to a god” is heard. T-Mobile may be happy to use a song about agnosticism to promote a Sidekick, but perhaps found the parallel between faith in a deity and faith in a subscription-based wireless carrier too close for comfort.

[via CrunchGear]

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2 Responses to Video: T-Mobile Sidekick Commercial feat. Of Montreal

  1. acb says:

    Kevin Barnes on why selling out is impossible.

    He’s the John Galt of Indie Rock. Word.

  2. cosmicautumn says:

    I admire Bryan Poole’s enthusiasm.

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