Cerevellum Bike Computer Prototype

The Cerevellum is a bicycle multi-function system, built around a proprietary central "head-unit" that includes a video-capable screen. While modules that monitor heart rate and deliver GPS functionality are planned, the primary feature is the "Hindsight," a rear-facing camera that mounts on the seat post to give the rider a clear view behind. I'm pretty sure that is intended to be in the main package, but considering this unit is still in prototype phase, it'll probably be a while before we know any firm details.

Product Page [Cerevellum via Gadget Lab via Bicycle Design]

[#1 posted by Halloween Jack , December 17, 2007 7:58 AM]

This... is overkill. GPS and heartrate should have been the first things that they came up with; a standard "dentist mirror" helmet mounted rear view mirror is more practical than a little video camera. I can't imagine that this get-up will cost less than my bicycle.

[#2 posted by chipdumo , December 18, 2007 5:14 AM]

I am an avid rider who started riding with a mirror for increased safety and stopped because it was terribly problematic. I am also a retired baby boomer who got in to the retail bike business after retirement. This is a great product that will have an excellent market potential for a certain bicycle enthusiast market segment. Price point will have to be in the $350 range for the basic module with hindsight and then up for other modules. A good wireless computer with cadence sells for about $200, Garmins GPS based Edge computer with cadence and a lot of training aids is about 300, so add a huge safety feature and the sale value is in the $350 to $400 range, in my view. I am very impressed and wish I had done it.

[#3 posted by RussNelson , December 18, 2007 9:00 AM]

The problem with any "backwards vision" device is that a bike is bouncy! Of course your head is bouncing, but your perception corrects for that. Not so for a mirror or camera, because your ears don't perceive their bouncing.

Just turn your head, and use your ears.