Jawbone's Craft CES Trade-In Program

This was one of the most clever promotions I heard of at CES: The people that make the Jawbone Bluetooth headset, one of the more readily lusted-after Bluetooth units, were giving away free ones for anyone who would trade in their old Bluetooth headset. Jawbone then recycled all the old ones. It wouldn't have worked if the Jawbone wasn't a premium product in the minds of show-goers. The company got to write off several thousand dollars of inventory as promotional expense while at the same time forcing a bunch of presumably-more-influential-than-average tech nerds to sport their product. Jawbone's Gallery of the trade-in [Flickr]
This entry was posted in Uncategorized and tagged , . Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>


More BB

Boing Boing Video

Flickr Pool




Displays ads via FM Tech

RSS and Email

This work is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Boing Boing is a trademark of Happy Mutants LLC in the United States and other countries.

FM Tech