Rob Beschizza has developed a new metric by which to judge companies who display at CES: judge the quality of their free giveaway pens.
Trust Peripherals is a European Logitech-like peripheral giant that's only just come to the U.S., and is aiming to swarm the U.S. with its vast selection of premium-grade computer gear. Its pen is minimalist, white, almost pure. It's as if Trust wants you to project your hopes and dreams onto it, as embodied by a nickel's worth of pressed acrylic. The line: excellent. The cap's swivel action: insouciant. One to watch.
The Best Free Pens of CES 2008 [Gadget Lab]