Video: Toyota Celica Supra XX Commercial (1978)

This Japanese commercial works for me on many levels. First, as I was born in ’78, I’m about to turn 30, and the handsome white-haired gentleman in the video (clearly Golgo 13′s boss) gives me hope that I may remain dapper after I turn into an old man next month. Second, I love the Celica Supra and its far-forward mirrors. (Later, when Toyota split the line, they ended up producing one of my favorite Japanese supercars in the twin-turbo Supra.)

Lastly, I love that shooting the commercial in the unfinished tile bathroom deep in a basement makes it look like they’re in the futuristic guest spa of the Ethereal Plane Mariott.

Here’s what I can’t figure out, though: What gets thrown in the seat at the end? Is it the woman’s hose or the spy’s tie?

[via TV in Japan]

This entry was posted in 1978, ads, japan and tagged , . Bookmark the permalink.

10 Responses to Video: Toyota Celica Supra XX Commercial (1978)

  1. BIZKeT says:

    It’s a tie.

  2. ernie says:

    I think the far forward mirrors may not be allowed by US DOT or something, because I’ve never seen that here in the US, even on period Celicas.

  3. michaelportent says:

    God, you gotta love that in the 70s you could sell anything to anyone if you added class and the possibility of sex.

    My job (marketing) would be so much of easier if I could still do that.

  4. Jim says:

    If that’s a tie then it’s one long-ass bow tie.

  5. Ponchyan says:

    As the tie lands in the front seat, the voiceover says, “and then the drama begins!”

  6. Xiguli says:

    Now, see, Golden Age Wonder Woman would have found a better use for that tie.

  7. Teresa Nielsen Hayden / Moderator says:

    I think there was just a lot of lame-ass marketing in the 1970s. It didn’t necessarily sell.

    Stop fretting about turning 30. It’s a nice age. Also, unless you’re seriously unlucky, you’ll have decades to regret anything you say now about how turning 30 makes you an old man.

  8. Kid says:

    Haha, brilliant to use the bathroom tile to forge a Tron-esque grided cyberspace. :)

  9. Van Diemen says:

    Ha ha Golgo 13.

  10. Skep says:

    It’s a tie, but the fact that it is apparently still tied would mean it isn’t a classy tie it your self kind of bow tie since those have to be completely untied to take off.

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