Sony's Real Life Holographic Water Monster in Tokyo Bay
To promote an upcoming monster movie, Sony Pictures installed a holographic rig in Tokyo Bay that projects the monster onto a haze of water. What you're seeing in the video wasn't added after the fact—that's actually what it looks like in real life.
[via Core77 via Tokyo Times]

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That right there just made my week. Man, that looks like it was fun to set up.
it looks like the starwars holograms
It looks like it would be right at home in the "Flip City" montage from Ghostbusters 2.
Very very cool.
I'd love to see it personally.
Is it a hologram, or is it projections onto water?
That is awesome!!
Reminds me of my own crude attempt in Miami:
Miami Godzilla
Hell yeah, it looks like the Jaws ad from Back to the Future II. One step closer to hoverboards, Nike McFlys, and self-drying jackets.
Holographic, or just projection? Folks have been projecting onto mist for a very long time; last example I saw was at the World's Fair in '92. If they've found a way to make this a real 3D show I'm impressed, otherwise... well, it's a nice effect but you need to change the headline.
It was for a Loch Ness Monster movie, the "water horse". Very cool though!
In 2004, Disneyland was doing this for a "parade" that they did around Tom Sawyer Island using the all the boats in the water surrounding the island. Don't know if they still do this or not (Where are the Boing Boing Disney nerds when we need 'em!?! Dang!).
I must admit that I thought it was pretty durn cool when I saw it in person.
The show in Disneyland is "Fantasmic." It's arguably better in Disneyworld (auditorium seating). It's their late night show, usually two per night, and they use three "screens" of water that they project on. Not holographic, but really cool. They use pyrotechnics(sp), live acting and lots of boats in the moat to enhance the show... I highly recommend it.
If I had to guess, the monster in the water is definitely not holographic.
-Disney nerd...guilty.
I wonder if it looks flat if you move? I have some ideas for this given the cheap price of projectors...