A fishing cellphone game in Japan rewards some winners with real, raw fish delivered fresh to their door.
When a fish takes the bait, the player is sent to a slot machine screen where, if luck prevails and 3 numbers line up appropriately, the virtual fish is hooked and reeled in. A message is then relayed to the wholesaler, who picks up the real-world equivalent from the local seafood market and delivers it, whole and raw, to the player’s doorstep.
If videogames start rewarding you with actual food I am doomed. Going to get grub is about the only thing that gets me out of the house already!