This is a bit far afield for a gadgets site, perhaps, but indulge me. "Microsoft Digital Advertising Solutions Creative Awards" has changed their name to "Mouse," with this clever logo. There's even a slight gadget connection, since to be eligible the advertisements had to appear only on a Microsoft property like MSN or Xbox Live.
Why "Mouse?" Because the winners are entered in the Cannes Cyber Lions award competition.
The Roaring Mouse [Brand New]