Japanese electronics retailer Edion has instituted a take-back program for its customers who purchased HD DVD players, offering to replace the units with Blu-ray players. That is true class.
Throughout March, customers can return any of seven Toshiba HD DVD decks and swap them for a BD unit from Sony, Panasonic or Sharp. If the latter is more expensive, customers need to make up the balance, but if it’s cheaper they’ll actually get a refund of the difference.
Honest / insane retailer swaps old HD DVD for new Blu-ray gear [DigitalWorldTokyo.com]