Operation Hulk, a Green Twist on an Old Game
This is simply a branded version of the classic "Operation" game, but I think the art showing the Hulk, Spider-Man, and Iron Man is really adorable.
It'll be out in June along with hundreds of other licensed products to coincide with the movie. It would be great if instead of the trademark bzzzt, touching the sides of Hulk's wounds would instead prompt a roar.
The Hulk Challenge [Toyology via Geek Alerts via Gizmodo]

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The toxic cloud is the best part. What's Hulk been eating?
spidey seems veeeeerrrry interested in that billowing hulk fart. i guess his fetish goes beyond full body spandex.
A little while ago, they made a Spider-Man version of Operation.
The box art had Spider-Man lying on the table looking injured. Behind him, Doctor Octopus, leering, with surgical instruments.
Doctor Otto Octavius, for those who don't know, is a leading expert in the fields of nuclear radiation and robotics. He is not a medical doctor. And he hates Spider-Man with a murderous passion.
I found this unsettling.
The Hulk looks quite distressed at what Spidey and Ironman are pulling out of him.
Poor four-fingered, glowing, growling, farting Hulk.
The box says "with GLOWING GREEN EYES and HULK GROWL" (emphasis mine; at least, the bolding is). I think this means the buzzer is replaced with a roar.
The link you posted seems to confirm this: "...however if you set off the buzzer Hulk’s eyes will go green and he’ll roar with rage," so there's at least a roar in addition to the buzzer, if not instead of it.
There was a "Shrek" version of Operation as well.
The fact that Hulk has a teddy bear embedded in his foot is rather disconcerting. Also, replacing the buzz with the Hulk roar reminds me of a toy a friend of mine gave her four-year old daughter for Christmas: it was basically a Stretch Armstrong doll, but it looked like Frankenstein's monster and when you stretched it, it screamed in agony.
Best. Toy. Ever.
I wonder if the merchandising blitz for the new Hulk movie will bring back Hulk Hands? Mine are pretty beat up from constant use.
Am I the only one to notice that Hulk's heart is on the wrong side of his chest? Or am I being ignorant of some sort of geeky Marvel Universe "fact"?
There have been a lot of Operation-style games over the years. The one I loved the most was (if I recall correctly) a combination of operation and a board game. You'd move around until you got the chance to dig for treasure and touching the sides lit up the watchman's lantern.
Man I'd love to find that game again.
Actually, the Operation-style toy I really want to find was a "spy safe" someone was making which combined three different puzzles -- a dexterity challenge (trace your way around a maze, where touching the sides failed), a visual memory challenge (catch numbers as they flash by, re-enter them on a pad), and an audio acuity/memory challenge (match a sequence of tones)... at programmable levels of difficulty. Get all three right within time limits and the compartment opens; get any of the steps wrong and you lose. It's a good enough challenge that one of the local LARP groups has been using it as an in-game simulation of everything from safecracking to defusing a bomb.
I always thought there should be an Operation Darth Vader.