Sony will sell you a laptop free from pre-installed trial software, a service they have called "Fresh Start." And since they won't be making any money on partnership deals with software vendors, Sony would appreciate it if you'd pay them an extra $50 for each machine delivered without interactive advertisements.
The kicker? Engadget is reporting that many recent Sony laptops have had horrible start-up times and performance due to the proliferation of crapware that comes bundled from the factory. They want their customers to pay extra money to guarantee a machine that works.