Despite mentions that t-shirts from the Experimental Gameplay Project (that cleverly included the games themselves on a bundled CD) were selling out in some Target locations, a developer whose work was featured has told Boing Boing Gadgets that Target will not be continuing to sell the products.
“We have recently found out that target isnt going to go forward with EGP,” said our source. “We are going to try a few other places to see if we can get it picked up.”
I asked why, since it appeared to be novel idea making a least a few sales to the gaming community.
“[EGP T-shirts] sold slightly less then what Target views as good enough to keep in store. But [the distributors] are going to try the line out at places like Hot Topic and Urban Outfitters in the coming months. We will see how it goes.”
Hot Topic or Urban Outfitters do seem like better fits for the t-shirts and games, but part of what made the whole thing so exciting was to see indie games in such a mainstream outlet.
I have not contacted 2D Boy or the Experimental Gameplay Project to confirm this report as they have still not responded to my previous queries about the project in general.