It starts off like any other job interview for a world-class marketing position. Your interviewer is the typical executive of a suburban Seattle gadget company: like most corporate movers-and-shakers, he is wearing workout sweats and a wife-beater at the office, and has a strange habit of kissing his flexed biceps between sentences. His first question to you, as translated by a colleague: “Would you be willing to completely bastardize everything you ever believed about design to work here?”
Welcome to a job interview at X10.You may know X10 for their line of tiny, wireless, remote-controlled cameras, perfect for installing beneath the lip of the bowl of a ladies room toilet. But if you were on the Internet in the early part of the decade, you more likely remember X10 for filling your screen with thousands of obnoxious, pop-under advertisements… incidentally, pop-under ads generated with code they stole from three teenagers.
So what’s an interview at X10 like? According to the From the Mind of J weblog — the identity of the company is confirmed in the comments — it’s everything you’d expect. The highlights:
As a company, X10 describes itself as “sort of the Safeway, Wal-Mart low-end range type company that works with volume rather than top of the line quality.”
When asked if a subtler, more respectful approach to marketing would foster more loyalty from their customers, X10’s response: “Honestly, we don’t give a shit about branding.”
About the company aesthetic, an X10 executive notes that, while at first, he didn’t really like the company’s official website, “now whenever he looks at a [properly designed] website, he finds himself thinking “They really need some flashing text there.”
And finally, who buys cameras from X10? “Men from around age 30-40 with a little extra money who like buying gadgets and aren’t too concerned if it doesn’t work too well.”
Awesome. X10 may have just summarized in one snappy sentence the secret contempt of an entire industry for its customers.
Wow. Just wow. (Guess the company) [From The Mind of J]