In a patent filing for a Second Life-style online shopping spot, Apple claims that standard web stores (which would include its own) can feel "sterile and isolating." From MacNN:
"Customers in such an environment may be less likely to have positive feelings about the online shopping experience, may be less inclined to engage in the online equivalent of window shopping (e.g., will not linger in front of a display), and may ultimately spend less money than their counterparts who shop in physical stores."
Life for such discerning shoppers would be made happier and sunnier if it was all turned into a yet another 3D avatar concentration camp.They're serious about the sunlight, too: check out the wild journey into atmospheric mind-manipulation in the application, published by the USPTO on April 17.
I want online shopping to be sterile and isolating, I want to get the the item I want without being delayed or otherwise imposed on by the interface, and I don't want some massively-multiplayer wonderland getting in my way either.
Because it's obviously a game/chatroom hooked up to a store with the former feeding the latter, people who know what they want to buy probably will not use it. So what's the point? Perhaps it's a place for gullible children to micropay their way to oblivion as they wander around hearing snippets of iTunes, sharing casual multiplayer games and buying horse armor.