Selling wine in TetraPak containers
A wine importer is selling a Malbec grape wine called "Yellow + Blue" in TetraPak, a container familiar to many in the UK for its use in drink boxes. Dr. Vino took a look:
The facility in Toronto is also certified organic. The wine is put in the one liter boxes that weigh 40 grams each (compared to 500 - 750g for a bottle) and loaded onto a truck for a warehouse in New Jersey. The total amount of wine will be about 10,000 nine-liter cases.
Using my carbon calculator, I ran the numbers on this wine, called “Yellow + Blue” (makes green–get it?). I figure that each 750 ml of Yellow + Blue Malbec has about half the greenhouse gas emissions of a conventional bottle of wine from Argentina that followed the same route.
The price will follow a similar discount: Yellow + Blue will sell for $10.99 in stores and Cain suggests that the same wine in bottle would sell for about $20. But Yellow + Blue, weighing in at one liter, holds a third more wine than a regular bottle.
But what about recycling? Wine bottles are relatively easy to dispose of properly, but in the US there is not a clear system for TetraPak recycling which can split the aluminum and polyethylene used to line the cartons.
I can't help but wonder if the trick is to stop drinking so much imported wine and trying to buy more locally available options as their available, returning and reusing the bottles. (Not always a good choice, I know.) Even so, a third more wine for the same price is a convincing argument.
Yellow + blue make green: a new organic malbec in TetraPak
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