By Rob Beschizza at 7:55 am Tue, Apr 22, 2008
Remember, Microsoft is not primarily a technology business. They’re a marketing business. It just happens that what they’re marketing is technology products.
Understanding that explains their successes, and their failures.
I dislike Apple’s marketing strategy of “Look how bad Windows is.” I know they aren’t the only company that does it, but the Mac vs PC ads just seem rude. I would rather hear about the benefits of a mac, rather than the disadvantages of a PC.
I’m also bitter about one of the more recent ads, where ‘mac’ mentions that it is a bad thing that pc works on different hardware.
jobs is the sort of frothing type-a elitist that makes me want to run away to the hills with nothing save a machete and drywall bucket and forget this materialistic world ever happened
although i do own a mac
I just watched the DVD of “Triumph of the Nerds”, from which comes this here clip. It made me laugh because Jobs was both annoyingly arrogant and 100% right at the same time. I feel so very, very dirty agreeing with him; I don’t know if I hate him or have a total mancrush and hate myself.
Microsoft has a problem with public perception; although they have never made much effort to correct it.
I think the purpose of Apple’s constant barrage is to insure the public never understands that Apple’s beauty is only skin deep.
In the case of Windows vs MacOS, I think it’s important that consumers understand that an operating system is a platform, much like a car is a transportation device.
In cars, there is a stark contrast between what you see and interact with, and what actually makes the car “go”; operating systems are the same way.
Microsoft spends a majority of it’s time on the metaphorical engine (the part that makes your OS go), and Apple spends it’s time on the metaphorical interior and exterior (the part that you interact with).
It’s also important to remember that on your computer, you spend a majority of your time on applications build upon the operating system, not with the operating system itself. Windows is a more robust, and easy to build upon platform, so a majority of software is written for it. MacOS comes with software for email and web browsing built in, but when you need to turn to a third party app, your options are quite limited.
Mr. Jobs’ “third rate” comment is just pure dirty marketing; and I resent him for making that statement without proper justification.
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