“Activate” is a new line of sports beverages that store the powdered “vitamins and herbs” in the cap. Twist the top and a small plastic blade cuts the seal, opening an armature that allows the ingredients to fall into the water. The conceit is that the vitamins will say at “maximum potency” since they are not deteriorating in water.
It’s clever…for showing what a rip-off most sports drinks are. You’re paying two dollars or more for a tiny little pouch of flavor powder — new-age Kool-Aid — that could be more inexpensively distributed in bulk. Instead, they’re using extra plastic to build a mechanism that could be just as easily replaced by a tub of powder and a spoon. Or if beveraging on the go is your main priority: tiny, dissolving gelatin packets.
At least with a proper soft drink you’re getting carbonation. (The occasional can of Coca-Cola and Welches’ Grape are one of my favorite little indulgences.)
Product Page [ActivateDrinks.com]
Previously • Twist Cap Releases Instant Tea [BBG]