Camel "Crush" cigarettes spray menthol from internal capsule
First tested in Japan under the "Kool Boost" brand, a new cigarette from RJ Reynolds will include a tiny menthol "powerball" in the filter that, when squished, will infuse the entire filter with lung-numbing flavor. They'll be sold under the "Camel Crush" brand and are being tested in a few markets.
Trends in Japan explains why testing cigarettes in Japan works better than testing in the States:
Back in the U.S., people will actually ask someone for a cigarette and then decline it when it’s the wrong brand, but Japanese are far more willing to switch brands for any number of reasons: Cool packaging, freebies, product modifications, limited editions, etc. Sure, the older generation of salarymen stick to their Mild Sevens, but young people treat cigarettes like they do any other FMCG. After all, who wants to drink the same brand of coffee their whole lives?
Camel Crush cigarettes tested in Japan? [Killian-Nakamura.com]
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Also available in cyanide for the international secret agent set.
As though menthols need anything more to make them disgusting.
Does anyone remember 'Waterford" cigarettes? They had little beads in the 'pinch filter" that broke when crushed -like this product- wetting the cellulose filter to produce that 'turkish tobacco' flavor. Smooth.
I'm gonna fill my capsules with LSD and go to a party!
American spirit menthols have a minty cache of carbon granules for this very same reason. It doesn't get wet or anything, though.
You just make it sound so dirty.
Where's my lighter?
Funny, I just bought my first pack of Menthols this weekend. Is it suppose to numb your lips? Bright side is that I have a great minty taste in my mouth.
I live in Chicago, and I got to try one of these back in October. I made nice with a camel rep, and she let me try one. It was impressive, tasted like a camel light and as soon as squeezed the end, it was a menthol! It's good for a nice menthol finish to an otherwise normal smoke. Kinda strange, somewhat intriguing.
they oonly sold in pennsylvania right now, but a carton accidently got shipped to a sheetz here in virginia and i bought a pack. They're pretty good. I can't wait for them to be sold nation wide.