Taking hammers to unsold Canon cameras, lenses

canondestro.jpg

There’s a lot of purportedness in this photoset: is this pile of Canon cameras really worth half-a-million dollars? Were they really damaged during shipping, forcing the company to destroy them all before they hit the grey market? Was there really not a better solution for these than destroying them?

It’s easy to understand why Canon wouldn’t want these cameras to go on to the market: they don’t want to damage their reputation, nor be responsible for supporting cameras that may already be wonky. But it’s all so wasteful. The serial numbers were known, surely; that would take care of the warranty problem. Couldn’t they have scraped all the branding off the units and donated them to schools or something? Argh.

Mass destruction of the Canon cameras [Paradoxoff.com] (Thanks, Matt!)

This entry was posted in Consumption, recycling, retail and tagged , . Bookmark the permalink.

13 Responses to Taking hammers to unsold Canon cameras, lenses

  1. Mister Staal says:

    When I worked for a local retail electronics chain, we had a policy used as a fraud prevention method wherein items that had been replaced under warranty or items that were being written off as unsaleable had to be physically destroyed. The store also happened to have a well equipped car audio installation bay with a wide variety of power tools, pneumatic tools and hand tools.

    If ever you get the opportunity, I highly suggest using a pneumatic brad nailer to turn a camcorder into a porcupine. Or maybe using a reciprocating saw to dissect a cheap shelf stereo system.

    Oddly, the most fun was obtained via a piece of 18″ long, 2″ wide steel pipe. We called it ‘Ol Smashy. It sure did make a lovely mess of iPods.

  2. doggo says:

    *sobs inconsolably*

  3. Anonymous says:

    Bad, but not as bad as my boss, who used to make the restaurant crew dump bleach on any food going into the dumpster so the homeless guys couldn’t get a free meal.

    Hope he’s never hungry!

    Lou

  4. twoeightnine says:

    Little surprised to see the 20D in there as they’re no longer being made. They’re also not worth $1200 new anymore.

    Actually check that, judging from the other photos of the point and shoots I’d say these photos are older than from 2007.

  5. nex says:

    is this pile of Canon cameras really worth half-a-million dollars?

    You’d need a lot of camera bodies to reach that sum, but only a couple of big lenses … the white ones are much more expensive than the black ones. (No, really.) But probably it’s the big pile of 3-chip HD camcorders, I’d guess.

  6. technogeek says:

    Welcome to the business world. Yes, it sometimes is necessary to explicitly send possibly-repairable stuff to the crusher in order to write off the loss against taxes or claim the insurance on it.

  7. mdhatter says:

    Mf gf works at home depot.

    When there was a huge cabinet freezer with a small superficial ding on the top lid (otherwise it was fully functional and ran, seals intact) GE told HD to put it in the compactor – and specifically NOT to donate it to a food pantry.

    it’s about their money, stupid. THEIR MONEY.

  8. airshowfan says:

    The prices are definitely exaggerated, but that does not make the pictures any less heartbreaking.

  9. Sirmittenz says:

    You guys got this all wrong, this is obviously just a sacrifice to the camera gods in the hopes of making canon more successful.

    Wouldn’t you do the same?

  10. mesrop says:

    Same as Mazda deliberately destroying the cars… Insurance companies want to make sure that the merchandise isn’t resold for profit. Understandable yet sad.

  11. Scary_UK says:

    #6 just think of all those lovely poisonous liquids and gases that compacting a frezer would give off! I don’t think that’s even legal on this side of the pond.

  12. Tenn says:

    Achhhhh. This is worse than the car thing from a while back. Malfunctioning lenses won’t kill anyone.

    Murder.

  13. Patrick Austin says:

    Given how fussy the calibration of dSLRs and lenses are, this doesn’t surprise me. Who knows, maybe it got contaminated with sea water or something, which would render it not particularly functional.

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