Yahoo! mails out kegs of foul skunk beer to promote SearchMonkey

Posted by John Brownlee, June 5, 2008 6:39 AM | permalink

To promote their new SearchMonkey open search platform, Yahoo has been sending out "Happy Hour in a Box" kits... kits loaded with a mini-keg full of Heineken, a brew with all the flavor, bouquet and piquant aroma of a drunk Steve Ballmer holding you down and pissing into your mouth.

Dear Yahoo: not that you sent us any Heineken — and God help you if you ever do — but for future reference, Boing Boing Gadgets can only be bribed with a cooler of tasty micro-brews or a case of single-malt scotch. Otherwise, we accept cash, credit and Substance D.

Yahoo Celebrates SearchMonkey Launch By Shipping Out Boxes of Beer [Crunch Gear]

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Discussion

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#1 posted by technogeek , June 5, 2008 7:56 AM

If they're operating on "any publicity is good as long as you spell our name right", you played right into their hands...

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#2 posted by Enochrewt , June 5, 2008 8:05 AM

I can't believe there's no comments about "a drunk Steve Ballmer holding you down and pissing into your mouth."

I think the readers have gotten too serious for you guys, I LOLed.

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#3 posted by John Brownlee , June 5, 2008 8:05 AM

I'm just trying to get them to send me some micro-brew.

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#4 posted by markfrei , June 5, 2008 9:49 AM

Heineken? Heineken?
Pabst Blue Ribbon!

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#5 posted by the name , June 5, 2008 11:33 AM

Hope you do get one. If you do, though, give it a shot. The keg means minimal light-to-beer contact i.e., the isohumulones in the hop acids don't break down into 3-methyl-2-butene-1-thiol nearly as readily as they do in the green glass bottles.

Cans/kegs: old timey beer gadgets that happen to make a huge difference in the beers they contain. Especially those horrifically packaged in clear or green bottles.

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#6 posted by chroma , June 5, 2008 11:34 AM

What address do we send free stuff to?

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#7 posted by Teresa Nielsen Hayden / Moderator

, June 5, 2008 5:41 PM

I take it this represents a change in BBG's policy on Heineken?

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#8 posted by Anonymous , June 5, 2008 7:21 PM

Heineken may taste like garbage water in the US, but it's because the recipe is altered for export. Try the real Heineken in Amsterdam, it's amazing!

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#9 posted by nigelstwin , June 5, 2008 8:57 PM

I'm with MarkFrei.
Have them come up a few levels to PBR. If they're feeling randy, microbrews are nice. I understand that there is plenty of good beer in England to choose from...