Surely I am conflicted: The "KOR ONE" is a high-end reusable water bottle. Reusable water bottles are a great thing, as bottled water from the shelves is such a waste of resources. On the other hand, the promotional copy and hype surrounding its upcoming August launch is awfully self-laudatory, if not hyperbolic. ("The KOR ONE is not a water bottle; it's an
On the other other hand, it does look like a well-designed bit of plastic, with a one-handed flip-top lid and an attractive, burl-free plastic case. (BPA-free!) And if a little fancy chatting and branded design is what it takes to make using a reusable water bottle hip — excuse me, hydration vessel — then I suppose I can grin and bear it.
It's gonna be $25.