ASUS' new MATRIX GPUs are like (but not to be confused with) The Matrix
This may be the strangest wording I've ever seen in a press release. From the $10-per-hour corporate copy monkeys of ASUS' PR department, to announce their new MATRIX series of graphics cards:
Taipei, Taiwan, June 26, 2008 – ASUS, producer of top quality graphic solutions, has today introduced the world's most intelligent graphics card with the ASUS ROG (Republic of Gamers) EN9600GT MATRIX/HTDI/512M. Much like a sci-fi movie where the protagonists can do just about anything, the ROG MATRIX Series will allow gamers to unleash the true power of graphics cards.
What sci-fi movie could they possibly be talking about? It couldn't be the popular sci-fi movie, The Matrix
, could it? Don't be shy about saying so, ASUS: you already liked the movie enough to name your video card
This is the sort of awkward, ugly wording that spurts its way, undigested, out of a company's public relations colon when the directive from the top is, "Try to tie our new product into the Matrix
, but in such a way it doesn't honk off the licensing attorneys at Warner Bros."
Weirdly, this isn't the first time I've encountered this. In the excellent exergaming
title Yourself! Fitness
, one of the locations you can choose to work out in is a dojo. If you choose it, Maya — your plucky virtual trainer — remarks, "I love working out here. It always reminds me of that scene from that sci-fi movie. YOU KNOW the one I mean." Warner Brothers' legal team apparently causes bladder-evacuating terror across multiple industries.
ASUS Launches World's Most Intelligent Graphics Card
[Far East Gizmos]
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