Retro Thing remembers Brix Blox today, showing off some of the LEGO clone's marketing stabs from the 1970s and 1980s. Most interesting is how its genesis reflected not simply the ambitions of the manufacturer, but the nature of department stores, which acted like retail zaibatsus, selling one of everything – and insisting that their own brand be on everything.
So Brix Blox were included as part of Sears' "Little Learners" toy line. ... The shape and size of the bricks is clearly patterned after Lego, though the two aren't compatible. There are also far fewer specialty shapes like windows and wheels.The pieces don't have the same precision snap fit that Lego does, so I found the models to be a bit less sturdy.
There was another set called Loc Blocs from the same maker. Duplo, if you're wondering, is by LEGO itself. Jovo was cool.
Brix Blox [Retro Thing]