"Give them a chance to enjoy the feel of the iPhone in their hand"

Posted by Rob Beschizza, July 10, 2008 5:11 AM | permalink

The bond forms immediately after the initial dosage. Only your doctor can determine if it is safe for you to continue taking iPhone. More common side effects may include carrier codependency disorder, difficulty swallowing, and breast tenderness in males.

iPhone 3G activation process [Macrumors]

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Discussion

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#1 posted by strider_mt2k

, July 10, 2008 5:26 AM

I guess you have to call 'em like you sebum.

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#2 posted by Lea Hernandez , July 10, 2008 7:58 AM

This is classic sales technique: holding something creates a sense of ownership, and, all joking aside, really does create a bond.

So DON'T TOUCH THAT iPHONE!

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#3 posted by Willimancer , July 10, 2008 12:34 PM

If any of you actually looked at the website, these are instructions for activation, not sale of the iPhone. In other words, the sale has already been made and the phone is being activated with the AT&T Service. This makes me doubt whether these instructions even come from Apple.

Think about it - sales staff would not open the package of a new iPhone EVERY TIME a customer merely expressed interest in buying one. Unless they have some grimy display model that they "open up new" every time, which I doubt.

So it is not "classic sales technique" because no sale is involved. It is still interesting, the premise of the post is just wrong.

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#4 posted by Rob Beschizza

, July 10, 2008 1:14 PM

Where did I say the post was about sales techniques? Perhaps you should read it.

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#5 posted by Anonymous , July 10, 2008 1:30 PM

@Rob Beschizza

The commenter is probably referring to the BBG summary post on the main BB page, which describes this as "...[finding] out how Apple salesmen are supposed to hypnotize you into buying an iPhone."

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#6 posted by Avram , July 10, 2008 3:52 PM

Rob, you didn't, but the divine Ms Hernandez did in ct #2.

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#7 posted by Rob Beschizza

, July 10, 2008 10:53 PM

AHAH!

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#8 posted by License Farm

, July 10, 2008 11:38 PM

First taste is always free.

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#9 posted by Lea Hernandez , July 11, 2008 8:24 AM

Seems like a weird thing to do if one already owns the phone.
But, DUH, I read the link. Duh. My bad.

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#10 posted by mdhatter

, July 11, 2008 6:29 PM

This is why i don't go to Apple stores, I tend to drool on something, then have to purchase it (and the AppleCare of course! so they can get the drool off).