Buried deep and secretly over at their Hong Kong site, Creative’s latest MP3 player, the Zen Krystal, has been unearthed. The branding sends conflicting messages: part nouveau riche pretension, part lipstick-smeared trailer park trollope.
The moniker becomes even more confusing, though, when you learn that the Krystal is meant as a DAP for the jogging crowd. It will feature a pedometer, much like the Nike+ iPod line. Nothing says calorie-sloughing, artery-bursting, bowel-evacuating physical exertion like “Zen Krystal,” does it?
Anyway, naming aside, it looks fine. Or, if not fine, typically okay. Tiny, a 0.7″ OLED screen, an FM radio and some built-in games you’ll never actually play (including the frenetic craps-shooting sim, “Dice Roll”). There’s no release date yet, but the price when translated from Hong Kong Dollars to American Cowboyos is around $87.
Creative Zen Krystal [Official Site - Hong Kong via Gizmodo]
creative labs ate my balls
remember daniel k (http://www.bhfo.org/articles/opinion-pieces/daniel-k-a-creative-story.html)!
creative doesn’t like it when you buy their products unless you agree to how they want you can use it.
go spend on something else. even an M$ zune would probably be better.
- chudez
I’ve always wondered what the response would be like if a major company named their trendy consumer electronic the “Franciscan Joey” or the “Jesuit Frank”, perhaps the “Sunni Daley” or the “HathaYoga Twinkle”.
Part nouveau rich, part lipstick-smeared English author Anthony Trollope?
Mmmmm. The name makes me want small hamburgers.