Creative inexplicably names their new sports MP3 player the Zen Krystal

Buried deep and secretly over at their Hong Kong site, Creative's latest MP3 player, the Zen Krystal, has been unearthed. The branding sends conflicting messages: part nouveau riche pretension, part lipstick-smeared trailer park trollope.

The moniker becomes even more confusing, though, when you learn that the Krystal is meant as a DAP for the jogging crowd. It will feature a pedometer, much like the Nike+ iPod line. Nothing says calorie-sloughing, artery-bursting, bowel-evacuating physical exertion like "Zen Krystal," does it?

Anyway, naming aside, it looks fine. Or, if not fine, typically okay. Tiny, a 0.7" OLED screen, an FM radio and some built-in games you'll never actually play (including the frenetic craps-shooting sim, "Dice Roll"). There's no release date yet, but the price when translated from Hong Kong Dollars to American Cowboyos is around $87.

Creative Zen Krystal [Official Site - Hong Kong via Gizmodo]

[#1 posted by bardfinn , July 18, 2008 6:53 AM]

I've always wondered what the response would be like if a major company named their trendy consumer electronic the "Franciscan Joey" or the "Jesuit Frank", perhaps the "Sunni Daley" or the "HathaYoga Twinkle".

[#2 posted by Harrkev , July 18, 2008 9:08 AM]

Mmmmm. The name makes me want small hamburgers.

[#3 posted by Anonymous , July 19, 2008 8:36 AM]

creative labs ate my balls

[#4 posted by Iron Clad Burrito , July 19, 2008 1:22 PM]

Part nouveau rich, part lipstick-smeared English author Anthony Trollope?

[#5 posted by Anonymous , July 20, 2008 7:39 AM]

remember daniel k (http://www.bhfo.org/articles/opinion-pieces/daniel-k-a-creative-story.html)!

creative doesn't like it when you buy their products unless you agree to how they want you can use it.

go spend on something else. even an M$ zune would probably be better.

- chudez