Creative inexplicably names their new sports MP3 player the Zen Krystal

zen-krystal.jpg

Buried deep and secretly over at their Hong Kong site, Creative’s latest MP3 player, the Zen Krystal, has been unearthed. The branding sends conflicting messages: part nouveau riche pretension, part lipstick-smeared trailer park trollope.

The moniker becomes even more confusing, though, when you learn that the Krystal is meant as a DAP for the jogging crowd. It will feature a pedometer, much like the Nike+ iPod line. Nothing says calorie-sloughing, artery-bursting, bowel-evacuating physical exertion like “Zen Krystal,” does it?

Anyway, naming aside, it looks fine. Or, if not fine, typically okay. Tiny, a 0.7″ OLED screen, an FM radio and some built-in games you’ll never actually play (including the frenetic craps-shooting sim, “Dice Roll”). There’s no release date yet, but the price when translated from Hong Kong Dollars to American Cowboyos is around $87.

Creative Zen Krystal [Official Site - Hong Kong via Gizmodo]

This entry was posted in Uncategorized. Bookmark the permalink.

5 Responses to Creative inexplicably names their new sports MP3 player the Zen Krystal

  1. Anonymous says:

    creative labs ate my balls

  2. Anonymous says:

    remember daniel k (http://www.bhfo.org/articles/opinion-pieces/daniel-k-a-creative-story.html)!

    creative doesn’t like it when you buy their products unless you agree to how they want you can use it.

    go spend on something else. even an M$ zune would probably be better.

    - chudez

  3. bardfinn says:

    I’ve always wondered what the response would be like if a major company named their trendy consumer electronic the “Franciscan Joey” or the “Jesuit Frank”, perhaps the “Sunni Daley” or the “HathaYoga Twinkle”.

  4. Iron Clad Burrito says:

    Part nouveau rich, part lipstick-smeared English author Anthony Trollope?

  5. Harrkev says:

    Mmmmm. The name makes me want small hamburgers.

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

 

More BB

Boing Boing Video

Flickr Pool

Digg

Wikipedia

Advertise

Displays ads via FM Tech

RSS and Email

This work is licensed under a Creative Commons License permitting non-commercial sharing with attribution. Boing Boing is a trademark of Happy Mutants LLC in the United States and other countries.

FM Tech