Duracell caught fibbing about its batteries
A common tactic among PR people is to pretend that their products are innovative, when they ain't. A common mistake is to send press releases containing such claims to Dan Rutter.
Don't Miss
- Esquire to geeks: hack our e-paper magazine cover
- Review: A month with MonkeyLectric LED Light System for Bikes
- Korg DS-10 synthesizer and sequencer for Nintendo DS first look (Verdict: Looking good!)
- Tapulous shows iPhone Apps: Friend Book, Tap Tap Revenge, and Twinkle
- BBtv: Joel talks to Syd Mead
- Top X: 10 Perfectly Pure Gadgets
- Canonical: Game with Boing Boing Gadgets
- 1UP says Konami "made it clear we wouldn't be leaving until we signed" NDA (Now with "Escape from Konami" Flash game!)
- WWDC 2008: Join Boing Boing's IRC chorus of coverage at 1PM EST
- Song: 'Apple Store Is Down'
Recent Comments
- Jake0748 said: "If you had one of these, why the fuck would you use a wall wart? ..."
- Jake0748 said: "This is the best thing I've seen in months. ..."
- Knife Knut said: "And if you use a wall wart, you lose all three sockets with this outlet. ..."
- sweetweb said: "this will go great with the hang on outlet here: <a href="http://www.ratemyideas.com/story.php?title ..."
- Dezro said: "What'd be excellent is a multilayered, old-school Tiger Toys-style LCD screen on a business card. I ..."
- Tony Moore said: "painless? clearly this guy has never been choked in any way. Maybe his friends at his new home will ..."
- shikoten said: "The post might quite possibly be referring to the Manga (http://en.wikipedia.org/wiki/Nausicaä_of_th ..."
- Jake0748 said: "Sorry, but this "business card" is SO crappy. If you can't make a "business card" type thingie that ..."
- zuzu said: "If this were cordless it's a good likeness for the phones from <a href="http://en.wikipedi ..."
- zuzu said: "Let me know when the 16GB microSD cards finally land. ...and when the Hitachi 7k1000.b 1TB FDE 3.5" ..."
the latest
- Jared Joslin art exhibit
- Morph's Outpost 15th anniversary
- Serialization of The Deal, Chapter 13
- Best of BBtv - Bill Barminski (animation and short films)
- Web Zen: Tourist
- Electropop remix of the oldest Japanese song ever
- Katrina, 3 years later: Banksy throughout New Orleans.
- Chinese political cartoon art, 1958-60.
- The history of yellow peril science fiction
- Mad Magazine's War on Bush collection
latest episodes
- Best of BBtv - Bill Barminski (animation and short films)
- Best of BBtv: Leslie Hall is gem-tastic
- Best of BBtv - Omega Recoil: Electricity as Art
- Best of BBtv: Cooking Young Bamboo Shoots with Joi Ito (score by Ryuichi Sakamoto)
- Steel Pulse founder David Hinds at Outside Lands (music)
- Beijing: interview with pro-Tibet videobloggers in hiding, in China.
- Boing Boing tv backstage at Outside Lands: (Xeni + Russell Porter)
- Klaus Pierre: I Want to Stay (comedy)
- BBtv WORLD (Tibet): Inside Lhasa
- Xeni interviews Buzz Aldrin: take us to space!
Hmm. I'm never quite sure whether to pity the PR drones, as servitors forced to spew nonsense for their daily bread to a world that scorns them for their lies or to treat them as the lying parasitic vermin that they truly are, and extirpate them utterly, for the good of all mankind.
Oddly enough, I lean further to the latter as time goes by...
Anon, looks like you and Bill Hicks would get along:
http://www.youtube.com/watch?v=gDW_Hj2K0wo
its not really lying, as the sanyo batteries are only available in europe and the UK. it woudl be nice to see them sell directly in the US and canada but i doubt us consumers would latch on to the eneloop brand. duracell is one that they've heard of and the mass market in the US isn't as easily swayed by actual product performance as they are more brand stupid.
Fib all you want... I'm just waiting for my free batteries from them. Free batteries=innovative.
Attn. technology PR/Marketing people: Craziest Gadgets loves free stuff. Remember: free=innovative. Thanks.
"Batteries not included."