iPhone 3G to go (PRODUCT) RED

red3g.jpg

I like my floozies Frank-Miller style: red lipstick, red heels, sheer, skin-tight red dress. I get turned on during the finale of Brian De Palma’s Carrie. I am a sucker for gadgets in the Pantone spectrum Beschizza so luridly refers to as “whore red.” And I’m a sucker for the (PRODUCT) RED series of Apple products, with part of the proceeds going to fight AIDS in Africa. Sure, there’s something a bit morbid about buying an iPod in the precise shade of healthful hemoglobin coveted by some unlucky, HIV-positive Zimbabwean, but it satisfies both my gadget lust, a sliver of my conscience and the monotonous obsession that drove me to paint my kitchen the same color as an end-of-day abattoir… an interior design choice with the unfortunate side effect of making me commonly mistake the bottle of V8 in the fridge for milk and slashing it all over my morning Count Chocula, which isn’t really a good gastronomic combination no matter how much you might love each individually… and hey, wasn’t that a hell of a sentence: welcome to the end of it.

But I digress. Rumor has it that Apple will be releasing a (PRODUCT) RED iPhone 3G model around Christmas time. I will try to buy it, if I can hold out that long. That is all.

iPhone 3G going RED for the holiday season? [Mac Blogz]

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16 Responses to iPhone 3G to go (PRODUCT) RED

  1. Anonymous says:

    Re #s 4 and 5:

    Data released by Advertising Age claims retail participants in Product Red including Gap, Motorola and Apple, Inc. have invested $100 million in advertising and raised only $18 million for The Global Fund.

  2. Anonymous says:

    The sad truth is that millions more have been spent on advertising of (PRODUCT) RED than have been raised to fight AIDS. If they just donated the marketing money instead, and didn’t even sell these things, Africa would be much better off.

  3. cha0tic says:

    @Downpressor #10
    I think Herr Brownlee maybe responsible. I imagine all the BoingBoing staff are now wearing fez.

  4. jbang says:

    At self: I take that back, the last fortnight of BBG has been phenomenal.

    It’s like Gizmodo of ye olde internets and Dethroner had hot raging sex, the words being their juicy-messy-lovingly crafted offspring.

  5. John Brownlee says:

    That’s a really stupid comment. (PRODUCT) RED Apple products are really barely marketed… they are just another color to pick from in store, which just happens to take a chunk out of Apple’s products and go to AIDS research. You may hear about them on gadget sites, but they don’t usually have their own campaigns… and when they do, the marketing budget comes out of Apple’s PROFIT, not the money raised for AIDS research. So, in other words, when Apple does an ad campaign for PRODUCT RED projects, they are paying money out of their own pockets to raise awareness for AIDS research and drum up contributions.

  6. Rich says:

    Made for African kids by Chinese kids.

  7. satiredun says:

    That sentence itself was the blogger equivalent of a naughty red underthing, though sexy, worn by some faceless gadget blogger is both titalizing and slightly unnerving: in short, it made me feel feelings.

  8. cha0tic says:

    Floozies in Red.

    Yes.

    Technology in Black (Silver if you must, BUT real metal silver, NOT silver plastic)

    The only technology available in Red should be Water fire extinguishers. CO2 should be Black, Dry powder Blue and Foam White/Cream.

    PC boxes can be beige, but what do you think stickers are for? To cover up the beige bland humming box.

  9. acb says:

    Now with DRM, lock-down and the healing power of Saint Bono!

  10. strider_mt2k says:

    Wow, that was like a reference fruit salad.

    This article, juice, and toast would be the healthy start of a great day!

    Good stuff, John.

  11. Tommy says:

    I have to admit that I like the color combination. I don’t usually like the way (PRODUCT) stuff looks.

    That said, I’m still not buying one.

  12. Anonymous says:

    Why wait for them to release it? Why not just skinit? Then you can get whatever colors/images you want, and you can keep your vampiric leanings on the DL. >:o[

    http://www.skinit.com/blog

  13. historyman68 says:

    I’m still waiting for the (PRODUCT)Red MacBook.

  14. Downpressor says:

    Whats going on round these parts? Someone been giving the BBG staff some kind of word skill suppositories? It didnt used to be this good, but now all of a sudden they are all emitting style power.

  15. jbang says:

    @10 DOWNPRESSOR: You haven’t been paying enough attention!

    I’d start here, but the archives are long and awesome.

  16. jbang says:

    #11: That data seems to be lacking the, er, data… besides a wiki reference and references back to AdAge, I can’t actually see where that info comes from.

    Nor does it tell me if there is a continued output of funds to promote Product RED products.

    The fact that most people are aware of the campaign and (on topic) one rarely sees Apple advertising RED products specifically (if ever), I’d say that $100 mil was effective.

    And considering some of the other companies involved and their advertising, it’s be wrong to draw too many judgments from that cost without knowing who contributed what and how that was used in any campaigns.

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