Ikea is "known for stylish and inexpensive furniture with names like Ektorp," writes Fortune's Michal Lev-Ram. It has announced that it will now also sell cell phones.
Few details are given, other than that it's planning a Tesco- or Virgin Mobile-style virtual network, leasing bandwidth from T-Mobile in the U.K. There are no stated plans to offer pre-paid service in the U.S.
Pictured above is how I think Ikea should go about it: stylish and inexpensive furniture-style. Arrives in a box, ready to assemble, apart from one tiny screw you have to drive 140 miles to the store to get.
IKEA launches mobile phone service [Fortune]