British automaker Lotus is reportedly planning artificial engine noise in otherwise quiet hybrids, to protect pedestrians and cyclists from their own inattentiveness.
Watch this video describing the “Lotus safe and sound hybrid,” apparently made by Lotus itself, and see if you can honestly say it’s not an elaborate and subtle parody. While similar proposals here in the U.S. just suggest the strategic preemption of obvious lawsuits, there’s something delicious in seeing the Brits at it. As an emigre myself, I can well imagine the cognitive dissonance over this back in my homeland, forced to choose between the token environmentalism of quiet cars and the national love for nannying one another over any phantom risk imaginable.
The end result will be tiny 800cc euromobiles riced up to sound like F1 cars, just you wait.