Intel's upcoming Nehalem architecture is officially getting a new name: Core i7. Insiders tell BBG that Nehalem fell out of favor after testing groups thought it "too Jewish."* Intel's fervently Hassidic corporate culture will be downplayed by the new branding, although not be eliminated entirely: our sources tell us that the i stands for "Isaiah" while the 7 indicates the number of Ushpizzin who visit the sukkah during the holiday of Sukkot. Intel changes Nehalem to Core i7 [Intel] * - Wrong. They were, of course, thinking of the Nephilim, not the Nehalem.