Dell's Zing will challenge iTunes with a coalition of the willing
So far, Dell's plans for its new Zing buy out have been DAP pedestrian: a new line of iPod killers to sink into the morass of indistinguishable, non-iPod MP3 players. But according to a new story in Business Week
, we shouldn't be paying attention to their Dell DJ successor... the eponymous Zing of Dell's new music iniative is all in the software.
The idea is great: Dell has 120 engineers working on an iTunes competitor that will be open to everyone short of Apple. The platform will be shared: download music from Napster or Amazon, no problem. In other words, Zing will be a broad standard, allowing the numerous alternative music sites to overlap their shields and take on the iTunes juggernaut head on. The word Business Week
forges to describe Zing is an ubermarket
where you can buy a song off of Amazon and send it to a friend's satellite radio. "Apple wants to lock you in," says Robert Enderle, a consultant who has been briefed by Dell. "Dell wants to lock you in to choice."
At first, Zing will simply be a software package shipped on Dell computers and netbooks starting in September (perhaps the Mini-Inspiron will be the first host of a Zing client). This will be followed early next year by a couple of Zing-supported MP3 players. There's no word on how Zing will interact with existing MP3 players, but surely there's a solution already being worked on if the software will precede the hardware by months.
Dell pulling this off would be great for consumers: every piddling afterthought DAP software package, each insignificant iTunes music store alternative pulled together. Unfortunately, Dell doesn't have a great history here, but the head of Zing, Tim Bucher, has an Apple background. Maybe he's just the man to hobble iTunes strangle hold on the digital music market while redeeming Dell.
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