Help the tech industry pick an interesting new letter for marketing gadgets and stuff

nomorei.png

In the 1990s, E ruled. Derived from “E-mail,” and hence from “electronic,” everything was e-this and e-that and e-the-other. Then I took over, encroaching on its kingdom until E was all but vanquished. This symbolic victory was well-marked when Apple killed off the eMac in favor of a new low-end iMac. Forget the “underlying reasons” given: this was vowel war.

But I too is boring. BBG reader Samf writes….

I’m done with I. I’m ready for another letter. I nominate p.
We could have the pPod, the pBasket, the pBrain…whatever. It’ll be fun. C’mon marketing people. iStuff is so 2006. It’s time to make with the p!

Make mine a p-p-p-p-Powerbook!

But what are the other choices? Not all are equally good. Y turns a name into a question, sapping it of power. Z is hopelessly unfashionable. G is just plain naughty. Q has a steeple-fingered intellectualism best left to software. X is beating the memorial plaque that commemorates the fact there was once a dead horse at this location.

Vowels are the obvious choices, but A (and with it H) still bears a certain cold-war connotation. O is frivolous, evoking internet memes (oMac! oRLY?). And U is too busy invading Poland.

Would a number be superior? A nonalphanumeric character, perhaps? â™­! My vote goes with a dipthong. Euphone!

About Rob Beschizza

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51 Responses to Help the tech industry pick an interesting new letter for marketing gadgets and stuff

  1. CraziestGadgetsdotcom says:

    i vote for the unpronounceable Prince symbol.

  2. teamshadowboat says:

    This is stupid but how about multiple letters that, when you stick them together in a straight line, they make different sounds and stuff?

  3. jordawesome says:

    I support the schwa…Hold on, I’m getting a call on my É™Phone.

  4. iny0urbrain says:

    I was always partial to the diaeresis – ö

  5. Freddie Freelance says:

    What about Cyrillic & Greek? Ъ is silent in Russian, for example.

  6. brianary says:

    ⁂Phone
    ※Mac
    ↑Book
    ∀Pod
    ∃Tunes
    ␀Life
    ⚂Photo
    ☠Movie
    ☢Dock
    ☣Life
    ☤Oath
    ☥Something

    My favorite prefix char, interrobang:
    ‽Phone
    ‽Mac
    ‽Book
    ‽Pod
    ‽Tunes
    ‽Life
    ‽Photo
    ‽Movie

  7. greenglyph says:

    Let’s just flip the i upside down, and make it a “!”.

    Lots of interesting connotations:

    http://en.wikipedia.org/wiki/Exclamation_mark#Use_in_various_fields

    Although I imagine you could get back into “too naughty” territory, if common pronunciation ends up having people line up for blocks to get the new bangphone.

  8. SimeonW says:

    All my electronics already come with a symbol: $.

  9. kattw says:

    I vote for #|, the hash-pipe.

    That, or for reconsideration of Z. I mean, it’s multipurpose. You get a zee-phone AND a zed-phone with just one letter!

    Or maybe R. The industry claims all tech users are pirates anyways, so why not an arrrrrrr-pod?

  10. roryrhorerton says:

    Do we need to add a letter? I vote for unnecessary umlauts. It works for Motörhead…

  11. proto says:

    @9
    Nope, can’t use ‘Z’ it belongs to Zilog. Just ask them.

  12. Freddie Freelance says:

    @ roryrhorerton: You take that back! Motörhead’s umlaut’s are necessary!

  13. Gary61 says:

    How about that most mis-used letter of all?

    I give you …. the almighty M !!

    “Let me get that … my mmmmPhone is ringing.”

  14. Bottlekid says:

    n for things you need
    w for things you just want

  15. adamrice says:

    Chinese characters. Hang on, I’ve got a call coming in on my ç›®Phone.

  16. BearsAssaultedByBasil says:

    Don’t forget the \Pod.

  17. gwax says:

    ‘i’ is 4 letters after ‘e’ so clearly, by linear extrapolation, the next letter should be ‘m’.

    e.fgh.i.jkl.m

    mPhone
    mBook

    Kind of has a ring to it, even.

  18. Chrs says:

    I also am in favor of r. It sounds good pronounced in front of consonants, and has a similar simplicity of form to the ‘i’.

  19. kahomono says:

    t

    tOnly choice

    tOne you want

    tBook. tPhone. tCube.

    Put it all into your tBag and for tCoffee Shop

  20. SleighBoy says:

    a Paamayim Nekudotayim would be nice

  21. kahomono says:

    HEAD for tCoffee Shop.

    I tSuck.

  22. szielins says:

    Definitely the umlauted u: ü. Not only does it add a nice pretentious sound when prepended to a noun– üPhone, üNet, üDisk, and so forth– but per Pynchon, it can be held:

    üüüüüüüüüüüüüü

    to yield a fine onomatopoeia for someone throwing up.

  23. St_Stevie says:

    What about a nice rolled r?

    rrrPod.
    The mp3 device for cozy kittens everywhere.

  24. technogeek says:

    Not @, please. Not only because it has already become a cliche, but because people insist on misreading it as an “ao” combination rather than the “ea” (“each”) it seems to have been derived from.

    And we probably want to avoid period too, after the dot-whatever hype.

    #8 is very hard to argue with — all my consumer electronics have been preceded by $’s too.

  25. Phelyan says:

    I’d go for P, especially when it’s silent. My favourite author is called PTerry already anyway.

  26. Timefishblue says:

    “u” is the obvious choice. It could make the computer personal again ™.

  27. Anonymous says:

    ¿copter

  28. codeman38 says:

    @7: No, no, clearly the ! should be pronounced like in African click languages.

  29. HoppyChris says:

    ↑dog? What’s updog?

  30. Moon says:

    neu.

    It’s like NEW and NEUTRON! It’s perfect. For the atomic age!!!

    neuPhone.

    neuPod.

    neuWipes.

  31. nprnncbl says:

    Bring back runes:

    ᚢPhone (ur-Phone)
    á›—Pod (mann-Pod)
    áš¹Crap (wynn-Crap)

  32. greenglyph says:

    @27

    Are you by any chance reading “Before the Dawn” by Nicholas Wade? it discusses those click languages in its earlier chapters, and I’m reading it presently. Perhaps the “!”s have been clicking around in my subconscious?

  33. Angstrom says:

    it has to be an apostrophe

    ‘phone
    ‘book
    ‘thingumy

    and it will really annoy certain people too.

  34. scriptedfate says:

    @32:

    Not to mention that they would render as comments in Visual Basic…

    …not that I know Visual Basic, you understand.

  35. semiotix says:

    #7 has the right idea, playing on the multiple connotations of “!”

    Announcing the 3G !Phone
    8 MB model starting at $6!* ** ***
    OMG! It’s the !Phone!!!1!1!11

    * 6! represents 6 factorial
    ** mandatory 2-year service contract, total cost $7!
    *** the !Phone != the iPhone

  36. airshowfan says:

    I too vote for the !, but not for the reason Greenglyph suggests.

    http://www.youtube.com/watch?v=Yj-1kp777NM

    Codeman, was it from this video that you learned about how the ! is a click, or did you actually know that from, you know, the real world?

  37. certron says:

    I was going to suggest Q but I suspect it suffers from the same sorts of claims as Z.

    Interrobang was next, although also mentioned already.

    I might be partial to Pf, or the eszett (ß).

  38. Anonymous says:

    I think P could work the best.

    Examples

    Powerpoint => pPoint
    Photoshop => pShop
    Password => pWord
    Toiletpaper => pPaper

  39. Anonymous says:

    I wote for any Swedish characters, come on! Give us a break! All we have are reindeer and umlauts, might as well get our spot in the sun until it’s time to change the character again…

  40. airship says:

    ! is good as long as it is pronounced ‘bang’.

    But personally I like the octothorpe: #

  41. EffigyOfFaith says:

    p already has some limited use as a prefix. It is short for pseudo. It is used to mean an imitation of sorts. champagne thats not made in the champagne region would be pChampagne, lambic made outside the brussles region is pLambic, pBrie, and so forth.

  42. brianary says:

    @37:

    Wasn’t Octo-Thorpe the eight-armed gold-medalist in the Sydney Olympic Games?

  43. controlbroke says:

    µ

    whats this ?

    *waggles forefinger slighty*

    .

    .

    .

    .

    its a microwave “BAH BOOM TSSCH”

  44. keef says:

    @Angstrom:
    ‘ may cause problems for people, but the real thing it will wreak havok on is stupid systems that can’t handle apostrophes. Just scope out the Apostrophe Fail group on Flickr for some examples (started by my friend and his family – with the surname O’Connor)

  45. MarlboroTestMonkey7 says:

    Just F everything! I do and I’m happy with that.

  46. DMcK says:

    I think they should invent the names first, and THEN come up with a gadget for it.

    “Introducing: the qZir!”
    “qZirb! What’s a qZir?”
    “Um, we’re working on that!”

    (yes, I’m going with q)

  47. SamF says:

    I think F could work, too.

    Or maybe we could just go with fnord!

  48. ROSSINDETROIT says:

    Obviously, the letter Y. Why? Because it turns every product into its own interrogatory sentence fragment when spoken.

    Yphone? Sure. Why not?

  49. milovoo says:

    Þpod

    Thorny Goodness.

  50. technogeek says:

    #33: Hm. And if we pronounce the ‘ as a glottal stop — or not at all — it essentially vanishes in normal conversation and remains strictly a visual branding cue. Which may be reason enough to recommend it.

    I’d rather go one step further: the space character. Completely silent, invisible — “It’s just a phone.”

  51. brianary says:

    Timothy O’Brien I think accurately points out that “2.0″ is the new modifier: The Next Web: “Web * e^(t/Tau)” (or “Just Say No to 2.0″) – O’Reilly Broadcast

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