Once it's shaken up the semipro video market with its forthcoming 3K Scarlet HD camera (pictured), industry hot stuff Red plans to take on still shooters with a DSLR-killer. Jim Jannard, Red's CEO, dropped in at reduser.net's forums:
The primary advantage to RED is REDCODE. Compressed RAW at over 23.976 fps. This is a core invention of RED that's full effects have not been seen yet. The secondary advantage of RED is our sensor program. Some could argue that this is number one. Mysterium "Monstro" is a sensor program that pushes the envelope past anything on the horizon. It will go into Epic, and another camera aimed squarely at the DSLR market. Epic ships with Mysterium-X and has a free upgrade to Monstro.
Such a machine could join the likes of Casio's EX-F1 Exilim, which can shoot high-def clips at 60fps, and Nikon's D90, able to record HD video with a wide selection of lenses.
Forum post [Red User]