The environmental cost of Esquire's e-ink cover
Clive Thompson points to some rough estimates done by Fast Company
's Anya Kamenetz about how much extra carbon it took to produce those e-ink covers:
So… the total outlay in greenhouse gas emissions for this little experiment–again, this is based on loose estimates–comes to 150 tons of CO2 equivalent, similar to the output of 15 Hummers or 20 average Americans for an entire year, and a 16% increase over the carbon footprint of a typical print publication (based on calculations by Discover Magazine, Time, and In Style). The potential environmental impact of the E Ink covers increases even more when you consider that the units are designed to be disposable after one use and they’ll make it more difficult or impossible to recycle the paper portion of the magazines.
Not good, but everything we produce has a carbon footprint and in this case the stunt — disappointing as it may have been
— isn't a permanent addition to Esquire
's production process.
The Real Cost of E-Ink
[Fast Company via Collision Detection
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