Asus adds 3.75G to latest Eee PC; What the hell is “3.75G”?

AsusTek has released yet another Asus Eee netbook, but this one has a cellular radio modem inside, not unlike the thousands of other laptops sold every day. But because their modem uses HSUPA, a slightly faster flavor of 3G than typical, the company has coined a wholly imaginary term on which to hang their marketing campaign.

With 3.75G, the Eee PC™ will be able to deliver on its promise of borderless one-day computing better than ever before. No longer bound to Internet hotspots, 3.75G-equipped Eee PC™ users will be able to enjoy low latency mobile broadband Internet access at high downlink and uplink speeds of up to 7.2 Mbps and 2 Mbps** respectively, regardless of where they are–ensuring a seamless connected experience on the go. The Eee PC’s™ 7.5-hour battery life*** provides more than ample power to keep it up and running during extended outdoor excursions.

I don’t know why it is irking me as much as it is, but I suppose I’m able to predict the onslaught of questions from friends and family when Asus’s lazy marketing blows back my way. “Should I get a computer with 3.75G or 3G, huh? I heard a rumor about 3.85G: should I wait?”

Update: Looks like Nokia is to blame for the original term, but it’s still crap. A quick run through Googles shows that nobody uses that term instead of HSUPA. Except Asus.

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6 Responses to Asus adds 3.75G to latest Eee PC; What the hell is “3.75G”?

  1. Broadband Girl says:

    I have to say I have not come across that term before, talk about confusing. I can just see my mum going on about your last comment on 3.75 or 3.85G now that she’s looking into updating her home PC!

  2. Anonymous says:

    The 3rd Mobile operator in Egypt (etisalat) has used 3.75G for all its mobile 3G campaigns for well over a year – it’s funny, there was 3G, then 3,5G, then 3.75G, as if it was clocking a speed, and the ads actually used speedometers to convey this message!

  3. OM says:

    …Isn’t 3.75G that Wireless standard that Monster came up with, that promises faster wireless thruput if you use their cables to connect one PC to another?

  4. Rob Beschizza says:

    3.666666666666666666666e G

  5. strider_mt2k says:

    Shoulda just made it 3.11!

    The band “311″ probably isn’t doing much, you can grab them for the ads.

  6. Anonymous says:

    Heh. I like Asus, but I wish they’d hire some decent writers. The people behind this “3.75G” business are probably the same people who came up with the company slogan “Rock solid. Heart touching.”.

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