AsusTek has released yet another Asus Eee netbook, but this one has a cellular radio modem inside, not unlike the thousands of other laptops sold every day. But because their modem uses HSUPA, a slightly faster flavor of 3G than typical, the company has coined a wholly imaginary term on which to hang their marketing campaign.
With 3.75G, the Eee PC™ will be able to deliver on its promise of borderless one-day computing better than ever before. No longer bound to Internet hotspots, 3.75G-equipped Eee PC™ users will be able to enjoy low latency mobile broadband Internet access at high downlink and uplink speeds of up to 7.2 Mbps and 2 Mbps** respectively, regardless of where they are–ensuring a seamless connected experience on the go. The Eee PC’s™ 7.5-hour battery life*** provides more than ample power to keep it up and running during extended outdoor excursions.
I don’t know why it is irking me as much as it is, but I suppose I’m able to predict the onslaught of questions from friends and family when Asus’s lazy marketing blows back my way. “Should I get a computer with 3.75G or 3G, huh? I heard a rumor about 3.85G: should I wait?”
Update: Looks like Nokia is to blame for the original term, but it’s still crap. A quick run through Googles shows that nobody uses that term instead of HSUPA. Except Asus.