LG reveals new 3G netbook, the Momo

X110_D.jpg

LG is releasing a 3G netbook called the Momo X110. Like all netbooks, it has indistinguishable specs: the ubiquitous 1.6GHz processor, a 1.3MP webcam, a 10 inch screen and Windows XP. The big addition is the 3G radio antenna, which will likely see the X110 as a bundle-deal with cellphone carriers.

The product name strikes me as a bit strange for an English market, though. LG is obviously conjuring up the image of a peach with the Momo name, which is a fine connotation for a cute netbook in pastel colors. But it’s also a bit tin-eared: it’s too close phonemically to the word “homo” not to cause a slew of double-takes when shoppers skim through their Verizon Wireless circulars and — for one brief moment, before they rub their eyes and re-read — are seemingly confronted with an ad for an adorable, pink laptop that apparently wears its sexuality on its sleeve. Which is, admittedly, a pretty wonderful mental image, but perhaps not the one LG is looking for.

X110 Momo [LG via Gadget Lab]

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12 Responses to LG reveals new 3G netbook, the Momo

  1. monopole says:

    Obviously a reference to a small cute death god:
    http://en.wikipedia.org/wiki/Rangiku_Matsumoto#Momo_Hinamori

  2. Nora Rocket says:

    And I think of the small Tibetan steamed/fried dumpling…an accurate representation of how my mind works.

  3. JArmstrong says:

    Unfortunately, “momo” is also a derogatory term for the mentally or emotionally impaired.

  4. Hellblazer says:

    @ #6 — Really? I’ve never heard that one before.

  5. mdh says:

    ‘homo’ is the new ‘sapiens’

  6. aj says:

    LG is a Korean company, not Japanese.

  7. dculberson says:

    Momo immediately made me thing of MOMA … take that for what it’s worth.

  8. John Brownlee says:

    My bad, AJ. Thanks for the correction.

  9. Downpressor says:

    Round these parts its slang for ass.

  10. sumi says:

    @7 — Yup, ’round here it usually stands in for “moron,” but it’s not widely used.

  11. Anonymous says:

    “it’s too close phonemically to the word “homo” not to cause a slew of double-takes …”

    Really, that didn’t even occur to me. Methinks this observation says more about the writer’s opinion of Verizon subscribers than it does the rest of humanity.

  12. Anonymous says:

    MOMO is a rice/race car steering wheel company i thought.. so you might well get a load of young revhead guys buying it. In the car world MOMO & HOMO are the polar opposite of each other.

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