Inexplicable announcement of the day, sure to elicit a cranium-bursting WTF: Sega is getting back into the hardware game.
According to Register Hardware, Sega’s new handheld will be called the Vision, and it will primarily be a PMP, with a built-in television tuner combined with video and musical playback support. It’ll play games too, but that’s clearly not the device’s thrust… in fact, the Vision’s leaked feature sheets lists “games” in a desultorily second-to-last place, only behind e-books.
It’s a bit of a befuddling announcement. If I were to speculate, I would say the Sega Vision was primarily aimed at a Japanese market, which is about the only place on Earth where portable television enjoys a thriving marketshare. But Reg Hardware claims the Vision will make a UK debut sometime next year.
By releasing a DAP outside of Japan, then, Sega is going to be going head-to-head with an entrenched market leader (Apple), just like they once went head-to-head with Nintendo, and lost. You’d think, if they were going to re-enter hardware, they would have taken full inventory of the mistakes of the past.
Even weirder: while there’s been no firm release date announced for the Sega Vision, it’s available in London now for any one willing to plunk enough quarters down the coin slot of a claw-grabbing arcade game, along with a handful of last-gen iPod Nanos. A serious iPod competitor indeed!
Sega to launch PSP beater in 2009 [Reg Hardware]