XBox 360 getting Blu-Ray sooner rather than later
In short, X-Bit Labs is reporting that Microsoft not only plans on releasing an external Blu-Ray drive for the 360, but that it's already basically ready to go at a $100-$150 price point. Good news if true: Blu-Ray is one of the only real advantages the PS3 has over the 360, and a Blu-Ray drive could help even out the feature list... even if Microsoft has to swallow a bit of pride to do so.
Microsoft Preps External Blu-Ray Disc Optical Drive for Xbox 360 [X-Bit Labs via Crave]
Update: For their part, Microsoft is still denying the inclusion of Blu-ray in the 360. – Joel

the latest
latest episodes

All i can think of is that the barebone blu-ray drives are still far too expensive for a third party to produce a unit that the xbox360 thinks is the official HD-DVD add-on.
How many times has this rumour been repeated, and how many times has Microsoft had to debunk it? Until there's actually a Blu-Ray drive released for the 360, or Microsoft issues an announcement saying they're releasing one, it's not actually happening.