I hate being dismissive of a product I've never used (really), but I can't help but cringe a little at the buzzwords that abound in the press release for the Gunnar Optiks "Digital Performance Eyewear" glasses, a line of $100 to $190 glasses that claim to reduce eyestrain when viewing LCD panels.
• diAMIX™ lens material offers an optically pure viewing experience with ultra-light, ergonomic properties;
• iONik™ lens tint takes artificial light and precisely tunes it to the physiology of the eye;
• i-Fi™ lens coatings capture good light from digital screens while filtering out glare and reflective light; and
• fRACTYL™ lens geometry mimics nature to aid the natural focusing power of the corneal lens and creates a preferential ocular microclimate.
Those $10 polarized fishing shades you can get at the local Bass Pro might not have four trademarked technologies, but I suspect they do just about the same thing.