Moon Dust DNA watches have a bit of Le Voyage Dans La Lune
I think the designs are hit or miss, and there's something tacky about these watches, like the occasional luxury gadget containing a splinter off the hull of Titanic aimed at rich idiots with dysenteric bank accounts. Still, I really love the design of the watch to the right: perhaps it is just the juxtaposition against the velvety black background, but it reminds somehow of the Le Voyage Dans La Lune aesthetic of a silvery man in the moon with a rocket stuck in his eye as a monocle.
Needless to say, don't expect cheap: retail price for these watches are between $15,000 and $500,000.
Luxury Watch Created With Moon Dust and Spacecraft Scrap [The Age via Gadget Lab]

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FTA: "The watches' dials, which feature tiny craters, will have dust in them from the moon rock that was taken from the first visit to the Earth's satellite.
Steel from the Apollo 11 space shuttle will be used for the case and the strap will be made up of fibers from a spacesuit worn during the ISS mission, Arpa said."
"The" rock? Apollo 11 "space shuttle"? WTH? Did they break in to the Smithsonian and cut a piece off of the command module? Which and how many moon rocks are in private hands (and how did they get there)?
I suspect that the amounts from the apollo missions and or space dust are truly microscopic amounts i.e. not the whole of the watch.
I do not understand the collectibility of such objects, but then again I do not understand the collectibility of much what passes for modern art. Esp. in a market like this.
Maybe another poster can clear up just exactly how much metal/dust from apollo is in these watches.