Microsoft Zune spec ad finally gets the metaphor right

There are just a million reasons not to post this, but elaborating upon them would ruin the surprise. All I will say is that it is mildly not safe for work, and that none of us in the BBG editor's channel can figure out why these guys haven't been hired. They've created the perfect Zune metaphor. You'd think Microsoft would appreciate that. Zune Paint [Vimeo (Thanks, Frank!)]
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36 Responses to Microsoft Zune spec ad finally gets the metaphor right

  1. Maneki Nico says:

    Welcome to the social!

  2. Anonymous says:

    really guys?

    It’s a pro Zune ad. It’s making fun of the apple nano-chromatic ads.

  3. apprentice says:

    Puppy or bunny chaser please.

  4. jonathan29 says:

    Oh, and also, any complaints of fawning apple coverage and/or mindless slamming of M$ is just seriously some weird self selection, you guys.

  5. cha0tic says:

    That was ace. Can I buy the painting?

  6. Latente says:

    i’m running to buy a zune

  7. Anonymous says:

    It’s quite clearly saying that the Zune’s attempt to copy the iPod is akin to attempting to emulate a beautiful masterpiece by ‘throwing’ paint at a blank canvas.

  8. randomcat says:

    #14… soooo… I guess 2g1c was?

  9. jornin says:

    Oh man, someone is gonna have to paint the studio wall now.

    I’d be so pissed if this was the studio I worked at.

  10. Anonymous says:


    A guy at work was given a Zune by his girlfriend, and I always ask, does she have one too? You can -squirt-her with it.

    You see, and maybe the video creators had this in mind, although I have not seen any comments to this effect, that was one of the ‘features’s of the Zune; if you wanted to share a track with someone, you could -squirt- it over to their Zune. Share it via WiFi, that is, for a limited time however the DRM decided to work.

  11. Halloween Jack says:

    Deleted scene from Art School Confidential?

  12. Jesse Thorn says:

    I have a Zune (I bought one, then lost it after a year or so, and got a second one free), and I love it. I used to have an iPod, and they’re very, very similar. I think I like the Zune a bit more, though the difference is very slight. Anyway, I’m totally happy with it.

  13. igpajo says:

    We need a new warning clarifier. Instead of NSFW, how about NAWE: Not advisable While Eating!

    You just ruined my breakfast!

  14. Anonymous says:

    I didn’t really enjoy or understand the commercial but I do love me some Digitalism (the song playing)!

  15. JoeKickass says:


  16. fenderbasher says:

    It’s toe-curling wonderfulness!

  17. Anonymous says:

    Can anyone ID the track being used?

  18. sparkdale says:

    What the…?

  19. Amsterdaam says:

    Yeah, thanks for that…


  20. Anonymous says:

    Ack! Goatse’d!

  21. Anonymous says:

    I don’t know… I have a Zune. I’ll admit it without fear. I like it. I haven’t had any problems with it whatsoever. So ha.

  22. Anonymous says:

    Um, the Zune sucks, sure. But that doesn’t mean that your iPod (and you KNOW that you got one! Don’t front!) isn’t unreliable, overpriced and overhyped, DRM crippled piece of Apple software and music store lock-in crap.

    These Zune parodies are comforting, because deep down you feel dirty and cheated for buying an iPod… you can comfort yourself by saying “Well, at least I wasn’t suckered as bad as the poor saps who bought a Zune!”, and know you are right.

  23. Doomstalk says:

    “I don’t get it” doesn’t even begin to describe my confusion.

  24. Rob Beschizza says:

    “Zune release imminent”

  25. Grey Eyed Man of Destiny says:

    Same director as SMD’s Hustler?

  26. Chrs says:

    Beautifully illustrates the principle of throwing stuff at the wall until something sticks. At this point, that’s the only thing even remotely related to the Zune that’s sticking anywhere. Unfortunately, it’s sticking in my brain. Time for some cute overload brain soap!

  27. Chris L says:

    I’m not sure this really speaks to the average prospective Zune owner.

  28. Anonymous says:

    Call me crazy but after getting, an admittedly free, Zune, I really didn’t think it was that bad. The only thing stopping me from using it on an everyday basis is the lack of PCs in my life.

  29. arikol says:

    I’m not sure that it DOESN’T ;)

  30. broklynite says:

    Well, silly me. And I thought they were just saying that their product is simply shit.

  31. Crackity Jones says:

    He held a slight Father Christmas quality to me, maybe that’s how they paint our toys.

  32. zax says:

    LOL squirt your music! :)

  33. Rajio says:

    I don’t get it. the zune does everything the ipod does, does most of that stuff better. does a few things the ipod doesnt do. all for a lower price in a more durable and reliable package, and you guys hate it? what?!

  34. shutz says:

    I hereby declare this to be the new “2 Girls 1 Cup”.

    Only thing missing is it’s not really erotic in any way, at least, not for me.

  35. cstarrett says:

    This demands some sort of Unicorn Chaser. Pardon me while I go BURN OUT MY EYES!

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