iTunes in the analog ’80s didn’t burn your music, it poured

The always wonderful Retro-Thing reminds us of Personics, iTunes analog 80′s antecedent. Personics music delivery system was to install jukebox-like kiosks in record stores and allow you to pick a selection of “cassingles” to fill it with, which would be served up twenty minutes later by a surly teenage clerk.

The television advertisement is breathless enough — “Imagine! A jukebox with thousands of songs you can play in any order you want!” — but the print advertisement is equally striking: although now, we use the term “burn” to describe the process of making our own discs out of different songs, Personics seemed to prefer the equally intelligible “pour” metaphor.

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Personics: iTunes in the Analog 80′s [Retro-Thing]

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