Tweeted by Matt Buchanan:
trying to unravel how consumer reports scored windows mobile "excellent" on ease of use, better than iPhone and G1
You don't have to be an Apple fan to think it a little odd, that's for sure. What it comes down to, perhaps, is the problem of quantifying technologies whose appeal is more abstract than ever. On paper, Windows Mobile makes an ocean of wildly different devices accessible in uniform and utilitarian fashion. But the iPhone is just an iPhone.
Consumer Reports is the best place in the world to find out what vacuum cleaner to buy, but its gadget reviews are often ambivalent and unsatisfying, like an elderly grandmother trying to explain why she prefers sherry to port. To me, a religious devotee of its general coverage, this presents something of a mystery. Perhaps clinical detachment just isn't that interesting for things that inspire communication and encourage cultural anarchy in ways that fridges and televisions never can–software, particularly, simply isn't an appliance.
In the following video, senior editor Michael Gikas embarks on a journey into the land of the iClones. A benign review of RIM's panned BlackBerry Storm is followed by inconclusive fluff about the other usual suspects, all of which are treated to 8/10 talk. The best "what?" moment comes when he spots Sprint's Instinct as the best web experience on the market: "I was watching FOX on Sprint TV coming down today!"