"Vibe Motor," the vibrating alarm-pillow

That a vibrating alarm clock pillow should emerge from Japan comes as no surprise. Forgive the cultural stereotyping, but where else do such ingeniously banal ideas flower into real products?
Except for Brookstones, I mean.
Vibrating pillows get us up, shut us up [Trends in Japan via Impress]

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Considering my pillow somehow ends up somewhere in the vicinity of my kitchen by the time I wake up - I 'll have to pass.
It's actually quit an old idea given a slightly clunky new spin from the looks of it. Vibrating/flashing alarm clocks have been available for Deaf or hearing impaired people for years.
Usually it's just a pad you put under the pillow attached to a fairly small alarm clock so you can just chuck it in your bag when travelling. This bad boy looks a wee bit too large for that...
I just set my cell phone's alarm to vibrate and stick it into the underside of my pillow case.