BusinessWeek has a short piece on steps taken by Dell's Senior Manager of Global Packaging, Oliver Campbell, to reduce the computer company's shipping waste:
Another innovation story Campbell shared: he was part of team working with an enterprise customer which had purchased several thousands of Dell servers about a year ago. He noticed that after the installation, the client was faced with a huge pile of packages. “Literally, there was a mountain of server-boxes. I thought, there has to be a better way of doing this,” Campell told me. It was a Friday night, he said, and the server installation was the last job of the week. Campbell and his colleagues were sharing beers with the clients to wind down and celebrate the end of the installation, as people do to keep customer relationships alive and well. And then Campbell started paying attention to the six-packs’ packaging–and inspiration hit.