If Burger King made cologne...Oh, no.

Burger King is hawking its own specially branded body spray called "Flame", designed expressly to lure suckers like me into talking about it. Fortunately, Serious Eats put it in front of a squadron of test noses to humorous result.

My favorite: "It smells like this G.I. Joe action figure I had that would spit out a liquid you filled it with. Or like this girl I dated in junior high who had a leather jacket that smelled just like that."

We Smell Burger King Flame [A Hamburger Today/Serious Eats]

[#1 posted by Halloween Jack , December 17, 2008 12:07 PM]

Imagine the lawsuits after the early adopters are eaten by grizzlies.

[#2 posted by bishophicks , December 18, 2008 11:24 AM]

I'm reminded of the book "Fast Food Nation" where the author travels to New Jersey to meet with the chemists who give factory foods their flavors, colors and smells. One thing he sampled was the smell of grilling hamburgers. Who knew they would use it to make perfume.

I live near a Dunkin Donuts and if the wind is right I can smell them. But I've also driven by and seen them unloading racks of donuts off a truck. Do they cook them there or not?

[#3 posted by Nickmadison , December 19, 2008 6:36 AM]

Who exactly wants this, the Hamburgler?

http://buzznewsroom.com/photos/burger-king-launches-meat-scented-mens-fragrance/

[#4 posted by Anonymous , December 20, 2008 5:40 AM]

Perhaps they were inspired by meat scented air freshners.

http://www.mcphee.com/items/11076.html

I put one of these under my friend's truck seat and it drove him nuts for weeks before he found it.